2016 | EPUB | 252 pages | ISBN: 0992661242 | English | 2.36 MB
From generating traffic to getting the customers’ first purchase and then turning them into advocates, Customer Manipulation is the bible for putting the customer at the heart of your business.
In Customer Manipulation, Chloë Thomas, author, podcast host, and founder of eCommerce MasterPlan, provides an easy to follow system for growing your sales.
What you’ll learn in Customer Manipulation:
Why it’s essential to embrace manipulation in marketing
Why unethical manipulation will kill your business
How to work out which part of the business needs your attention
What website, marketing, customer service or product optimisation you need to do next
Lots of simple ways to increase your conversation rate
And 100s of ways to get more people to buy!
Who this book is for:
Business owners and managers
Anyone who wants more customers
Additional resources included in Customer Manipulation to help you get more customers:
Business performance evaluation spreadsheet
Extended profiles of key case study businesses
Lists of successful companies whose approach you can model
Accompanying Customer Manipulation workbook
A checklist for each Stage of the model